Craft Compelling Emails for Prospective Clients

Useful For...

SalesMarketing

Created by

Mark Ku

Input

• Product specifications
• Product capabilities and limitations
• Details about target company
• Product specifications of competitor product

Any variables to replace in the prompt below?

• Replace [TARGET_COMPANY] with the name of the company you are SELLING to
• Replace [NAME] with the name of the client within the target company.
• Replace [PRODUCT] with the name of YOUR product
• Replace [COMEPTITOR_PRODUCT] with the name of your competitor’s product
• Replace [CIRCUMSTANCE] with detail distinct circumstance: e.g "especially cost conscious because [TARGET_COMPANY] recently had to reduce it's Customer Support's spend budget by 20%

Here’s the prompt:

Compose an email to my buyer at [TARGET_COMPANY], whose name is [NAME], detailing how [PRODUCT] is better than [COMPETITOR_PRODUCT]. [NAME] is [CIRCUMSTANCE], so be sure to emphasize specifics around the cost benefits of [PRODUCT] vs [COMPETITOR_PRODUCT]